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7 Principles of Dynasty Building: An Interview with Fred Mouawad BUILDING FOR THE LONG-RUN Fred' Mouawad's family business is entering its 123th year of growth. They are best known for their jewelry empire. They have been serving royalty, celebrities and notables for four generations. You may know them as the ones behind the $11 million Victoria's Secret bra and the creator's of the world's most expensive necklace, called the L'incomparable, with a price tag of $55 million.
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